The New England Patriots and their "love 'em or hate 'em" quarterback and coach are Super Bowl champions. Again. Their comeback win was one for the record books and one advertisers will appreciate after spending up to $5 million for their chance to reach most American households. Super Bowl LI will go down as the fifth highest rated Super Bowl of all time with an average of 111.3 million viewers over the course of the game, according to Nielson. That's a touch behind last yea