If you’re a marketer, you might’ve heard your peers talking about geofencing. Since this technology is relatively new, few people understand exactly what it is and why marketers are using it. To put it in layman’s terms it is like the invisible fences people put in place so their dog doesn’t leave the yard. Geofencing is similar to this, but it uses virtual points from a GPS rather than physical devices under the ground tracking your movement and rather than tracking your fur

As the world evolves, and technology becomes more and more entwined in our everyday lives, advertisers are constantly on the lookout for the next best technological advancement to target consumers. So what’s that next big marketing strategy today? Beacon technology. Perhaps the easiest way to explain the basics of beacon technology is to compare it to a lighthouse. A lighthouse signals to people that there is something there but then leaves that person at their own discretion

Over the last few months, Instagram has started to look like other popular social media platforms. Coincidentally, and perhaps not, over the past four months, Instagram has added 100 million users to its user base, making this jump the quickest rate of growth for the platform since its inception. As we mentioned, in lockstep with this growth are Instagram’s release of new updates - updates that feel.... familiar. Obviously there are now Instagram Stories, a name that doesn't