This summer I had the privilege of interning at Intrepid Marketing Group. Interning at Intrepid was my first real and meaningful work experience of my adult life. I had some experience with marketing in the classes I have taken at Duke University, but the experiences that I had here at Intrepid cannot be replicated in the classroom. What I enjoyed most about interning at Intrepid is hard to narrow down into one choice, but there are a few things that stand out in my mind. Fro

Recently, Snapchat has launched an update containing a new feature called “Snap Map.” There has been controversy around this new update as it allows you to share your real time location on the app for your friends and followers to see. It also allows snapchatters the ability to watch stories from various locations and major events that are going on around the world. According to Snapchat, the feature is for users to “…see what’s happening, find your friends, and get inspir

We all had role models growing up. Whether they were actors, musicians, athletes, or even our own parents, it is impossible to go through life without having someone to look up to and emulate. As we grow older, that tendency stays with us, and marketers can use this to their advantage by implementing influencer marketing into their digital strategies. An influencer is anyone with a significant following and authority on a social media platform. Unlike celebrity spokespeople,