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With new technologies coming out every year – Uber, Airbnb, LimeBike, Amazon Prime one-day delivery, Google Home, and Amazon Echo – marketers are having to change their approach, as well as provide the product as quickly & efficiently as possible to keep up. This technology transformation, where goods, services, media, transport and even a place to stay can become available to you, almost instantly, isn't showing any signs of slowing down either. As Millennials continue to gr

Twitter recently double its character limit for a small subsection of users, before potentially rolling out the service to the rest of users. The change has caused an uproar for some users, but Twitter is hoping the new feature will entice new members to join. Twitter hasn’t seen considerable growth in users since 2014, so the change is somewhat necessary for the social media site trailing Instagram and Facebook in terms of users and popularity. In the past year, Twitter has