

Esports: A New Game for Sports Marketing
If your hobby could make you a millionaire, would you still follow the age-old adage that work and hobbies should be kept separate? Probably not. And neither are the millions of esports participants around the world who have decided to turn their passion for videogames into a livelihood, or at least a form of secondary income. With prizes at the highest level reaching into the millions, skilled gamers are eager to compete. Combine the intense atmosphere with the impressive st


Let’s Get Personal: How Retailers are Using Big Data to Enhance Customer Experience
In 2014, Coca Cola launched its “Share a Coke” campaign in the United States. There was an instant frenzy of both elated and exasperated customers who either could or could not find their first name on the personalized bottles. Flash-forward to the present and Coca Cola continues to revamp its campaign, most recently, when it threw last names into the mix this summer. For the unlucky among us who have yet to find their name on the popular beverage, before you troll Coca Cola’