Starting in last year’s tournament, the NCAA made a small change that put their 80 years of branding and success on display. For all of the host sites of the NCAA men’s basketball tournament, there was a prominent “March Madness” logo at center court. What started as a mere nickname for the annual basketball tournament has become an accurate representation of not only the basketball, but the marketing and advertising associated with the tournament. The tournament and the brac

At the moment, people born after 1995-2004 keep getting misidentified as Millennials (Gen Y) due to the ambiguity of the expansive technological advances occurring at the time. However, it has been established that those typically born after 1995-mid 2000s represent Gen Z, a generation that has been using technology and interacting with social media from a young age. Unlike Millennials, Gen Z grew up in a time when the perks of technology and services happened instantaneous.