Photo from: The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media by Buffer -Check it out! Should I care about UTM codes? Well, that depends on if you use social networks to drive traffic to your website. UTM (Urchin Tracking module) codes are used to enhance the information you get though Google Analytics by providing information on what specific social platforms are bringing in the most traffic to your site. While looking at UTMs the

As the last day of my internship ticks by, I cannot help but reflect on my time here at Intrepid Marketing Group. I remember walking in my first day feel fairly nervous, I kept wondering why I even decided to apply to this intern position. By looking at my resume, you would never expect a student studying Economics and Computer Science to pursue a marketing internship. Although I originally felt of lower caliber compared to my fellow interns (who were all Senior Journalism ma

Facebook is no stranger to shaking things up, especially when it comes to their News Feed. Since the News Feed’s launch in September of 2006, it has undergone several transformations including the debut of the “like” button, the switch from chronological to most relevant, the introduction of promotional posts, and now the emphasis on meaningful interactions. Facebook founder and CEO Mark Zuckerberg announced in January 2018, “I’m changing the goal I give our product teams fro