

How marketers can benefit from a leap year
Many people don’t know this, but Julius Caesar was behind the origin of the leap year as we know it today. Although ancient calendars often included entire leap months, Julius Caesar became convinced that the Egyptian solar calendar which was 365 days long was far superior to the Mercedonius calendar popularized by roman politicians and consuls. Caesar calculated that a year was exactly 365.25 days and he was very close but overestimated this calculation by about 11 minutes.


What if George Washington had social media?
Presidential sparring with the media is no new topic. Richard Nixon was recorded on the telephone saying, “The press is the enemy”. Thomas Jefferson, who was often a vocal supporter of the free press wrote “nothing can now be believed which is written in the press”. Abraham Lincoln was often ridiculed and bashed by the press. He routinely took to pen and paper and wrote personal letters to newspapers and publishers to retaliate. He even went so far as to leak these personal l


Today's dating apps may solve more than your dating woes
As humans, we crave and benefit from human connection. Thanks to the internet, making these connections has become easier than ever. From sending a Facebook friend request, to swiping right on Tinder, and even networking on LinkedIn, we’re always trying to find a new and improved way to connect with people – whatever the motivating factor may be. Most of us recognize this innate desire, and some have begun to do something about it. Enter Whitney Wolfe Herd – the impressive 30

Meet the Interns: Backstreet’s Back
Hi, my name is Dylan Tafel and I decided to return to Intrepid Marketing Group for the spring semester. While working with Intrepid I gained more tools and knowledge than I could have ever asked for. I wasn’t simply an intern, I was trained and treated as another employee, an extension of the staff there. I learned that I went about my previous marketing venture in college all wrong. I thought that good content meant good marketing, and it does in some ways, but marketing is


The political window: What is it and why should small businesses care?
More than 102 million viewers tuned in to watch Super Bowl LIV – and if you were one of those viewers, you likely saw Michael R. Bloomberg’s and Donald J. Trump’s political ads. Presidential politics and the Super Bowl typically don’t mix, but this year’s campaigns are breaking new ground. Photo by Aaron Burden on Unsplash The national ad buys for both Bloomberg and Trump were estimated to be around $10 million each. As The New York Times reported, it’s rare that campaigns pu