You’re driving cross-country, wind in your hair, pushing 100 miles per hour in your brand new, personalized luxury sports car. But it gets better. This experience comes free of a speeding ticket, injury, or dreaded monthly car payment.
Sound a bit unrealistic? Welcome to virtual reality, where even the most outrageous scenarios are made possible with the help of advanced technology. And companies, from every industry around the world, are taking note.
Last year, Audi took VR to its showrooms, allowing customers to create their dream cars on the sales floor. After using an iPad to personalize every aspect from exterior paint to engine make and model, the customer dons a VR headset in order to experience the car he or she designed only moments before. Audi took its use of VR even farther when it launched an employee-training program this summer that allows employees to learn their jobs in a fun, safe environment by utilizing VR.
Audi isn’t the only automobile company to recognize the benefits of connecting its product with an experience. Mercedes-Benz USA launched an entire campaign in 2016 that was used to peak the interest of potential customers by offering them a Miami-based passenger-seat preview of a car before it was released in the summer.
VR isn’t only good for gaining the interest of new customers though. The swiftly advancing technology is also a tool for ensuring customer satisfaction and retention, an aspect Lowes Companies, Inc. has recognized and implemented in locations throughout the United States and Canada. The program is called “Holoroom How To,” and it takes the viewer through the process of completing DIY home improvement projects from start to finish
Even the New York Timeshas jumped on the VR bandwagon. With the many options available for obtaining world news in today’s society, newspapers are in need of creative ways to engage their audiences. The New York Times has done just that with its nytvr, an immersive story-telling experience. With multiple viewing options, the stories are accessible to almost everyone, and they offer a new take on staying up-to-date on current events.
In a mass-producing world fueled by supply and demand, where “the next best thing” is always emerging, it’s no secret that companies have no choice but to find new ways to market their products. VR offers a plethora of ways in which companies can set themselves apart from the mainstream. With the continued advances being made in virtual reality, the technology is improving, but it is also more affordable and attainable across all markets, making the possibilities for creativity and development endless.