As humans, we crave and benefit from human connection. Thanks to the internet, making these connections has become easier than ever. From sending a Facebook friend request, to swiping right on Tinder, and even networking on LinkedIn, we’re always trying to find a new and improved way to connect with people – whatever the motivating factor may be.
Most of us recognize this innate desire, and some have begun to do something about it. Enter Whitney Wolfe Herd – the impressive 30-year-old founder of the popular dating app called Bumble. Herd, a self-made entrepreneur, left Tinder in 2014 and began Bumble the same year to create a solution to the huge social justice gap in the dating app scene. She wanted to create a space were “women feel empowered to make the first move in all areas of their lives.” So, that’s exactly what she did, and she even took it a couple steps further.
As someone who works for a small business, I know how important developing and maintaining relationships is, and love the idea that these relationships can be right at anyone’s fingertips. Back in 2017, Herd created Bumble Biz, which is the segment of the app that’s meant for helping likeminded professionals meet and network. Think of it as a more casual version of LinkedIn. With 17 million matches per week, 64,000 users each day, and a fairly tight age range of 26-32, users have the opportunity to make intentional, mutually beneficial professional relationships wherever they go.
Photo by Tyler Nix on Unsplash
Bumble BFF, another innovative segment of the app, calls itself “A simplified place to create meaningful friendships,” and with 3 million registered users, 500,000 of which are active each month, there’s a pretty large pool for users to choose from. Bumble BFF is especially useful for people moving to new areas. With filtered search options and in-app voice and video calling, BFF allows people to meet online before meeting in person – promoting safety and a level of familiarity before heading off to expand your social circle.
And Bumble isn’t stopping there. For those of us in marketing, there might even be future advertising opportunities. Plus, they’ve got even more plans for the future. Learn more about the additional strides Herd and the Bumble team are taking to create a safe, effective, all-inclusive way for people to connect, beyond dating.
While you’re at it … why not download the app and try it out for yourself? We can’t think of a more fitting day … whatever the motivating factor might be.❤️