Strategic Media Placement
Intrepid’s psychographic and demographic research enables us to pinpoint and target potential media and advertising opportunities for each specific client.
We use the following process when analyzing media for clients:
Developing goals and targets
Identifying opportunities for growth
Market, Media and Target Research = Media Plan
Leveraging Our Clients’ Dollar
When negotiating paid media buys for our clients, Intrepid maximizes trade contracts and added value to leverage our clients’ dollars and extend them within the market.
Without a cash spend, negotiated over $600,000 in advertising through gift-in-kind each year.
A sampling of media buys negotiated and executed by Intrepid Marketing Group over the last 3 years yielded an average of 125% more media value through trade and added value combined.
NCAA D1 College Football clients received an additional 37% in advertising through trade and an additional 21% in advertising through added value.
“Throughout the year, Intrepid continually executes creative and original marketing ideas for their clients. Intrepid always does an outstanding job of working with us. Their hard work and strong relationships result in getting tremendous exposure for their clients.”
General Manager, 99.9 The Fan and 620 the Buzz
“Intrepid offers their clients a full menu of marketing resources which enables them to effectively create marketing and advertising plans that drive traffic and boost sales. They have extremely high attention to detail combined with integrity, which results in long lasting relationships, some of which they have had for over 20 years. Without hesitation, I strongly believe that Intrepid will be a valuable partner with your organization.“
VP of Radio, Capitol Broadcasting