Media Placement
Traditional Media
Leveraging Our Clients’ Dollar
​
When negotiating paid media buys for our clients, Intrepid maximizes trade contracts and added value to leverage our clients’ dollars and extend them within the market.
A sampling of media buys negotiated and executed by Intrepid Marketing Group over the last 3 years yielded an average of 125% more media value through trade and added value combined.
“Throughout the year, Intrepid continually executes creative and original marketing ideas for their clients. Intrepid always does an outstanding job of working with us. Their hard work and strong relationships result in getting tremendous exposure for their clients.”
Brian Maloney
General Manager, 99.9 The Fan and 620 the Buzz
​
“Intrepid offers their clients a full menu of marketing resources which enables them to effectively create marketing and advertising plans that drive traffic and boost sales. They have extremely high attention to detail combined with integrity, which results in long lasting relationships, some of which they have had for over 20 years. Without hesitation, I strongly believe that Intrepid will be a valuable partner with your organization.“
​
​
Dick Harlow
General Manager, Dick Broadcasting
Board Member, North Carolina Association of Broadcasters
Digital Media
Delivering Measurables & ROI
​
As the media landscape changes, digital media is a crucial part of any paid media plan. At Intrepid, we craft tailored messages and target those messages with our in-house digital team that is Google Ads certified.
Our clients routinely see click-through and conversation rates well above the Google benchmark thanks to the hands-on approach we apply to each and every digital campaign. A review direct ROI from recent campaigns for a variety of clients can be seen here.
​
Search
We also specialize in an innovative approach to SEM that combines digital expertise and a wealth of knowledge on digital media best practices to put your website at the top of your target audience’s searches. Our SEM services include:
-
Keyword Research
-
Search Engine Optimization
-
SEM Consulting
-
Analysis and Reporting
Our search engine marketing campaigns include the top three search engines which cover 98% of all internet searches including Google, Bing and Yahoo.
​
Display
Display advertising includes banner ads that can be targeted a variety of ways including based on location, demographic, affinity audiences, retargeting and many more.
​
Additionally, Intrepid can provide video advertising services through YouTube and other partners.
​
Social
Our team is trained in managing paid social as well having worked across Facebook, Instagram, Twitter, LinkedIn and Snapchat. Each network provides a specific audience and targeting options. As such, Intrepid works with clients to advise on the best use of these platforms based on a clients' goals.
